Copy writing
#FutureSkills – with City & Guilds and FE News
“City & Guilds, in collaboration with FE News, runs a series of livestreams unpacking the skills challenges that sectors critical to the UK’s economic success are experiencing. The series explores contributing factors, identifies new emerging skills needs and shares best practice – discussing what can be done to meet the needs of the current and future workforce.”
ShackletonReach was delighted to have been asked to assist the delivery of this programme by writing blogs and articles capturing the livestream content. The brief included the provision of lightweight web content for use by participating organisations and the desire to demonstrate City & Guild’s influence as a convener of experts and policy makers. The livestream was broadcast on LinkedIn.
An example blog is available on City & Guild’s website and an example feature is reproduced with permission of City & Guilds.
Content strategy and copy writing
Content strategy – with ILM
“ILM enables people and organisations to develop their leadership skills for personal and economic growth. As the UK’s top leadership and management qualifications specialist, it helps to develop more talented leaders than anyone else, giving them the skills to make a real difference in their organisation and beyond.”
ShackletonReach worked with ILM on a 4 month content improvement programme focusing on a selection of landing and index pages. The programme included a collaborative content review, stakeholder and customer interviews, content development workshops, the provision of updated copy, detailed reporting and recommendations for future improvements.
